The brand was created by brothers Martin and Andy Dawson in 2000. Martin had worked in marketing all his life, mainly in the drinks industry. Andy had worked in the oil industry and was looking for a new challenge. Working with his brother has provided him with that challenge.
Gin is the only spirit that historically has been produced in England. For that reason Martin and Andy chose a theme for the Broker’s Gin brand that would be recognised around the world for its Englishness – namely a gentleman wearing a bowler hat. Such a gentleman would typically have been a stockbroker in the City of London, hence the name Broker’s for the brand.
Every bottle of Broker’s Gin is topped with a miniature bowler hat. The bowler hat has become the brand icon and is used in all marketing/promotional material. Broker’s Gin does not have the heritage of traditional old-established gin brands, but instead uses humour and fun in its approach to the consumer.
Broker’s Gin is handcrafted in the heart of England, in Shakespeare’s county of Warwickshire. Ten natural botanicals are distilled with pure grain spirit, made from English wheat, in a traditional copper pot-still, named “Constance”. The botanicals are juniper berries, coriander seed, cinnamon, cassia bark, nutmeg, liquorice, orris root, angelica root, lemon peel and orange peel, sourced from around the world. Broker’s Gin is distilled a total of six times. The recipe is over 200 years old.
Broker’s Gin was awarded the Chairman’s Trophy at The Ultimate Spirits Challenge (2010). It also won Gold Medals at the Chicago Beverage Testing Institute (2004), the San Francisco World Spirits Competition (2005) and the Internationaler Spirituosen-Wettbewerb, Germany (2009). Food & Wine Magazine selected Broker’s as “Best Gin” in 2003. Broker’s Gin was the only gin selected by Wine Enthusiast Magazine in their 2003 “Top 60 Spirits” in the USA. Broker’s Gin was the “Editor’s Pick” in the prestigious Bon Appetit Magazine (2006).
Broker’s Gin received the Platinum Award at the 2007 World Beverage Competition. It was judged “Best of Show” from over 75 gins submitted. In 2008 Broker’s Gin was awarded the Masters Award at the London Gin Masters, organised by Spirits Business magazine. Broker’s Gin won the top award, beating off Beefeater (gold award), Tanqueray (gold award) and Bombay Sapphire (no award), among others.
Broker’s Gin has a rich aromatic nose and taste, without the pungent juniper smell of some gins. It is smooth and well-rounded. Broker’s Gin is less dry than Beefeater, less junipery than Tanqueray, and more fully flavoured than Bombay Sapphire. The fuller flavour of Broker’s Gin creates an exquisite Gin & Tonic.